Challenge
The lack of a unified structure led to inconsistent experiences, complex navigation, and difficulty accessing key services. Additionally, aligning diverse user journeys with national vision and brand identity added complexity to the design challenge.
Results
The redesign unified Saudi Energy’s B2B, B2C, and B2E experiences under a consistent design language and information architecture. Clear navigation, simplified flows, and brand-aligned interactions created a seamless experience across platforms.
Unified UX
45%
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